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DXB 360 Marketing

Digital display network

Advertising where people already live and workReception and lobby

Smart screens placed inside residential and commercial buildings — receptions, elevators and lobbies. The audience is captive, local and repeat: the same residents pass the same screen several times a day, which is a different proposition from a billboard they drive past once.

Get a free consultationHow it works

Updated

Signs it is time

You are probably here because…

  • Local offers are advertised city-wide to people who will never visit
  • Outdoor reaches people once, in traffic, at speed
  • Print drops in buildings get thrown away unread
  • A new store opens and nobody within walking distance knows
  • Creative is fixed for the month, so nothing can be changed after launch

Seen every day, by the people next door

Building screens combine the reach of a screen with the precision of a neighbourhood flyer.

Roadside billboard

Audience
Everyone driving past
How often
Once, at speed
Targeting
By road
Changes
Fixed for weeks

Flyers and print

Audience
Whoever picks it up
How often
Once, then thrown away
Targeting
By area
Changes
Reprint needed

DXB360 building screens

Audience
Residents and workers in chosen buildings
How often
Several times a day
Targeting
By building and community
Changes
Updated remotely, any time

Perfect for local businesses

If your customers come from the surrounding area, building screens put your budget exactly where they are.

  • Restaurants and cafés

    Be top of mind when residents decide what to eat.

  • Clinics and salons

    Become the familiar local name people trust.

  • Real estate

    Reach owners and tenants in the communities you serve.

  • New openings

    Tell everyone within walking distance that you have arrived.

  • Everyday services

    Laundry, fitness, schools, cleaning and more.

Everything handled for you

Pick your audience, and we take care of the rest.

  • The right buildings

    Locations chosen around where your customers are.

  • Ads that work on screen

    Creative designed and adapted for you, in English and Arabic.

  • Smart scheduling

    Messages timed by time of day, and changed whenever you need.

  • Clear reporting

    A simple report on your campaign.

Free for your business

See the screen network

The network, coverage and available placements live on our dedicated site. Have a look, or tell us the area you need to reach.

Our promise to you

Local advertising that is simple to start and easy to change.

  • Live within days

    Campaigns can start soon after your creative is approved.

  • Change anytime

    Update your offer during the campaign, with no reprinting.

  • A clear price

    You know the full cost before your campaign starts.

  • Fast replies

    We get back to you within one working day.

Ready to reach your neighbourhood?

See the buildings in our network and plan your campaign, or ask us for a free recommendation for your business.

What you get

Everything screen advertising covers.

Reception and lobby screens
Elevator and wall-mounted displays
Building and community targeting
Creative design and adaptation
Scheduling and remote content updates
Campaign reporting

Capabilities

What this team can do.

Place campaigns in buildings chosen by area, audience and footfall
Reach residents repeatedly in the buildings they live and work in
Update creative remotely, by time of day or by location
Run hyper-local offers that only make sense within a few streets
Report on screen inventory, locations and playback

What changes

After the work lands.

  • Repeat exposure to the same residents, several times a day
  • Placement chosen by building and community, not by broad radius
  • Creative changed remotely without reprinting anything
  • Offers timed to when the audience is actually moving through the lobby
  • A reported list of where the campaign ran and when

What it looks like

The shape of an engagement.

  1. 01

    Select

    Buildings and communities chosen against who you need to reach.

  2. 02

    Design

    Creative built for portrait screens and short dwell time.

  3. 03

    Schedule

    Playback set by location and time of day.

  4. 04

    Run

    Campaign live, with creative updated remotely as needed.

  5. 05

    Report

    Where it ran, when, and across which screens.

Built with

The tools behind it.

  • DXB360 smart screen network
  • Remote content management
  • Scheduling and dayparting
  • Creative adaptation for portrait screens
  • Playback and inventory reporting

Questions

Frequently asked.

How is screen advertising different from a billboard?
A billboard reaches people once, in traffic, at speed. A screen in a residential lobby reaches the same residents several times a day, standing still, close up. One builds broad awareness; the other suits local offers, openings and services people act on nearby.
Can we choose which buildings our ads appear in?
Yes — placement is selected by area, building type and audience rather than bought as a blanket package. That is the main advantage of the format for a business serving a specific catchment.
Can creative be changed once the campaign is live?
Yes. The screens are updated remotely, so creative can change by time of day, by location, or mid-campaign without reprinting or revisiting a site.

Keep going

Works well with.

OOH Advertising Targeted advertising solutions across outdoor and public media channels.
Digital Marketing Strategic online campaigns to enhance reach, engagement, and measurable results.
Branding Comprehensive design and branding solutions including visual identity, UI/UX, and creative assets.

Reading

From the studio.

See the screen network

The network, coverage and available placements live on our dedicated site. Have a look, or tell us the area you need to reach.

Visit ads.dxb360marketing.com+971 4 456 1405
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