Identity and creative
A brand system that holds together everywhereLogo Design
A brand is what people repeat when you are not in the room. We build identity systems — logo, palette, voice, UI, packaging — that stay recognisable on a billboard along Sheikh Zayed Road and at 40 pixels on a phone.
Updated
Signs it is time
You are probably here because…
- Your logo works on a business card and falls apart on a billboard or an app icon
- Every deck, post and proposal looks like it came from a different company
- New team members guess at the brand because nothing is written down
- You have outgrown the identity you launched with, and it now undersells you
- Competitors are remembered and you are described as “the other one”
A brand people remember, trust and choose
DXB360 is a branding agency in Dubai that creates complete brand identities, from logo and colours to voice, packaging and digital design, that make your business look established, consistent and impossible to confuse with anyone else.
Your brand is what people say about you when you are not in the room. We make sure it says the right thing, on a billboard, a phone screen, a delivery bag or a proposal.
Everything your brand needs to stand out
Not just a logo. A complete system your whole team can use from day one.
A distinctive identity
Logo, colours, fonts and graphic style built around who you are.
A voice that sounds like you
How your brand speaks, with key messages ready to use.
Works everywhere
Tested from billboard size down to a tiny app icon.
English and Arabic ready
An identity that looks right in both languages.
Brand guidelines
Simple rules so every designer and supplier gets it right.
Ready-made templates
Social posts, presentations, stationery and packaging.
Why businesses choose DXB360 for branding
A brand built to work hard for your business, not just to look good on launch day.
A logo from a freelancer
- You get
- A logo in a few files
- Strategy
- Based on taste
- Consistency
- Up to whoever uses it next
- Next steps
- You are on your own
A brand by DXB360
- You get
- A complete identity, voice and templates
- Strategy
- Based on your customers and competitors
- Consistency
- Clear guidelines for everyone
- Next steps
- Website, social and campaigns from the same team
Our promise to you
A clear process, so you love the result and know exactly what you are paying for.
A fixed price
You know the full cost before any work begins.
You are involved at every step
Review rounds built into the process.
You own everything
Full rights to your logo and every file we create.
Fast replies
We get back to you within one working day.
Free for your business
Build a brand people repeat
Whether it is a first identity or a system that has drifted, tell us where the brand is now and we will map what it needs.
Built for brands ready for their next chapter
Launching a new business, moving upmarket, entering a new market, or simply tired of a brand that undersells you? We build brands for start-ups, restaurants, clinics, real estate, retail and professional services across the UAE.
Tell us about your business and we will come back with a clear plan and fixed quote, free and with no obligation.
What you get
Everything branding covers.
Capabilities
What this team can do.
What changes
After the work lands.
- One identity system that holds at every size, on every surface
- Guidelines clear enough that another agency can work to them without asking
- Templates the team can use without a designer in the loop
- A brand people can describe to someone else after seeing it once
- Faster production, because the decisions were made before the deadline
What it looks like
The shape of an engagement.
- 01
Immersion
Sessions with the people who own the brand, plus an audit of everything currently in circulation.
- 02
Direction
Two or three routes, each with the thinking behind it, presented for a decision rather than a reaction.
- 03
Build
The chosen route becomes a full system — logo suite, palette, type, imagery, layout rules.
- 04
Application
The system applied to the pieces that matter most to you, from packaging to social to signage.
- 05
Handover
Guidelines, master files and a walkthrough with the team who will use them daily.
Built with
The tools behind it.
- Adobe Illustrator & Photoshop
- Figma
- Adobe InDesign
- After Effects
- Brand guidelines, delivered as PDF and Figma library
Questions
Frequently asked.
- What is the difference between a logo and a brand identity?
- A logo is one asset. A brand identity is the system around it — typography, colour, imagery, layout rules, tone of voice and how all of it behaves across packaging, social, signage and the website. A logo on its own gives a team nothing to work from the moment they need something the logo does not cover.
- Do we need a full rebrand or just a refresh?
- A refresh works when the brand still means the right thing but looks dated or inconsistent. A full rebrand is warranted when the business has changed what it sells, who it sells to, or what it stands for. Rebranding a business people already recognise carries real cost, so it should be a strategic decision rather than an aesthetic one.
- What do we receive at the end of a branding project?
- Master logo files in the formats print and digital each need, a defined colour and type system, usage guidelines, and the applied assets agreed in scope — packaging, social templates, brochures or UI components. The intent is that another designer could pick it up and stay on-brand without asking us.
Reading
From the studio.
- Digital Marketing · 3 Nov 2026Web development company Dubai How to deliver a bilingual site that converts on mobile and ranks
- AI, CRM & Automation · 3 Nov 2026How to Appear in ChatGPT and AI Search in October (Dubai & UAE): A Practical 360° Checklist for Founders
- Events & Experiential · 3 Nov 2026Social Media Management for Event Season A 360 Playbook for Dubai Teams
Build a brand people repeat
Whether it is a first identity or a system that has drifted, tell us where the brand is now and we will map what it needs.