Out-of-home
Advertising where the city actually looksBillboards & Static
Dubai is a city people move through, and out-of-home is the one channel nobody scrolls past. We plan billboards, transit, retail and digital screens around where your audience genuinely travels, and design creative that lands in the seconds it gets.
Updated
Signs it is time
You are probably here because…
- You are offered the inventory that is available, not the sites your audience passes
- Creative built for a screen is enlarged to a billboard and cannot be read
- Outdoor runs in isolation and nothing connects it to the rest of the campaign
- Nobody can say what the outdoor spend actually did
- Digital screens run the same artwork all day, so the flexibility is wasted
Put your brand where the whole city sees it
DXB360 plans, designs and books outdoor advertising across Dubai and the UAE, including billboards, digital screens, metro, taxi, mall and airport media, placed where your customers actually travel, with creative they understand in seconds.
Outdoor is the one channel nobody can skip, scroll past or block. We make sure your budget buys the right places, not just the available ones.
Every format, planned around your audience
We choose the mix of media that fits your goal, your audience and your budget.
Billboards
- Best for
- Big launches and brand fame
- Where
- Major roads and landmarks
- Creative
- One bold image, few words
Transit and retail
- Best for
- Reaching people close to buying
- Where
- Metro, taxis, malls and airports
- Creative
- More detail, viewed up close
Digital screens
- Best for
- Timely, flexible messages
- Where
- Roadside, malls and buildings
- Creative
- Motion and changing messages
Everything handled, from plan to proof
One team for strategy, booking, creative and reporting.
Smart planning
Locations chosen around where your audience lives, works and travels.
Better rates
We negotiate your media so your budget goes further.
Approvals handled
We manage the paperwork and permits for you.
Creative that lands
Designs built to be read in seconds, in English and Arabic.
Connected campaigns
Outdoor lined up with social and search to multiply the effect.
Proof and reporting
Photos of your campaign live, and a clear report afterwards.
Why brands choose DXB360
Outdoor planned by marketers, not just sold by media owners.
Buying from a media owner
- Locations
- Whatever they have available
- Creative
- Your screen ad, enlarged
- Campaign
- Runs on its own
- Results
- Hard to measure
Planning with DXB360
- Locations
- The best sites for your audience
- Creative
- Designed for outdoor from the start
- Campaign
- Connected to your digital marketing
- Results
- Proof of posting and a clear report
Free for your business
Put the brand where the city sees it
Tell us the audience and the budget. We will come back with a placement plan and what the creative needs to do.
Our promise to you
Big visibility, without the guesswork.
A clear plan and price
Every location and cost agreed before we book.
Independent advice
We recommend what is right for you, across all media owners.
Proof it ran
Photos and reports for every campaign.
Fast replies
We get back to you within one working day.
Built for brands ready to be famous
Real estate launches, new store openings, automotive, retail, F&B, events and seasonal campaigns across Dubai and the UAE.
Tell us your goal and budget and we will come back with a media plan and creative idea, free and with no obligation.
What you get
Everything ooh advertising covers.
Capabilities
What this team can do.
What changes
After the work lands.
- Placements planned around where the audience genuinely travels
- Creative that reads at distance, at speed, in seconds
- Digital out-of-home that changes by time, location or context
- Outdoor coordinated with digital so the campaign lands as one message
- Measurement through mobile location data, brand lift and branded search
What it looks like
The shape of an engagement.
- 01
Audience
Where they live, work and travel, and what they pass on the way.
- 02
Plan
Sites selected and negotiated against movement, not availability.
- 03
Create
Artwork built for distance and speed, proofed at real size.
- 04
Run
Installation, scheduling and digital rotation managed.
- 05
Read
Uplift measured against branded search, traffic and location data.
Built with
The tools behind it.
- Billboard and transit networks across the UAE
- Digital out-of-home screen networks
- Retail and place-based media
- Audience and traffic data
- Large-format artwork production
Questions
Frequently asked.
- How do you measure out-of-home advertising?
- Not with clicks. OOH is measured through audience and traffic estimates for each site, and increasingly through mobile location data, brand lift studies and the uplift in branded search and direct traffic during a campaign. Pairing it with digital gives you a clearer read than running it in isolation.
- What makes a billboard work?
- Being understandable at a glance. That usually means one idea, very few words, high contrast and a brand that is recognisable without being read. Creative built for a screen and enlarged to a billboard almost always fails, because it assumes attention that a driver does not have.
- What is DOOH and is it worth the premium?
- Digital out-of-home is screen-based inventory that can change by time of day, location or trigger — different creative at rush hour than at midday, for instance. It costs more than static and earns it when the flexibility is genuinely used; if the same artwork runs all day, static is usually the better value.
Reading
From the studio.
- Digital Marketing · 3 Nov 2026Web development company Dubai How to deliver a bilingual site that converts on mobile and ranks
- AI, CRM & Automation · 3 Nov 2026How to Appear in ChatGPT and AI Search in October (Dubai & UAE): A Practical 360° Checklist for Founders
- Events & Experiential · 3 Nov 2026Social Media Management for Event Season A 360 Playbook for Dubai Teams
Put the brand where the city sees it
Tell us the audience and the budget. We will come back with a placement plan and what the creative needs to do.